European Market Overview
Europe is a wealthy market, with almost 500 million consumers and one of the largest and most dynamic cosmetics markets in the world. Its growth has been uninterrupted for years and was valued in 2019 at almost €80 billion in retail sales.
The European beauty market is segmented into several regions, among which the European Union is one. Marketing cosmetic products in Europe requires complying with the legal requirements in your target countries. Most, but not all, follow regulations established by the EU.
The European Union is regulated by Cosmetics Regulation EC No. 1223/2009.
Georgia, Iceland, Israel, Lichtenstein, Norway, Switzerland, Turkey, Ukraine and the United Kingdom.
The European Cosmetics Regulation is the most robust and protective legal framework in the world with respect to the regulation of cosmetic products. It has been recognized by dozens of countries, including Brazil, China and United Arab Emirates who, at various levels, decided to incorporate Europe’s cosmetics legislation within their own legal systems. Additionally, some countries outside of the European Union were so convinced of the value of the European Cosmetics Regulation that they decided to adopt identical (or nearly identical) legislation. As a result, products authorized to be launched within the European Union can also be exported to Georgia, Norway, Lichtenstein, Iceland, Switzerland, Turkey, Israel, Ukraine and the United Kingdom with almost no modifications whatsoever. Practical, isn’t it?
However, additional requirements for launching your product(s) in these countries may be required, and BIORIUS is the best company to support your brand in this endeavor.
The United Kingdom: Brexit and Cosmetics Compliance
The United Kingdom recently left the European Union. The transition period comes to an end on December 31, 2020.