In recent years, the cosmetics industry has seen an increase in the number of labels and certificates on products. Having a product certified, however, is about more than just sticking a label on it. It requires a cosmetic brand’s commitment to operate according to meaningful and well-established standards. These standards are crafted by the certifying bodies to include a number of criteria, including legal compliance, consumer expectations, consumer safety, and specific codes of ethics.
Obtaining certification for your product is important because it allows you to share clear and transparent information regarding your product and brand ethics. This helps you gain consumer confidence in your products and increase customer loyalty. In some cases, you may also need to hold one or more certifications in order to access certain markets and attract the attention of specific consumer groups.
To obtain a cosmetic certification for your products, a series of verifications must be carried out by a team of qualified experts to ensure that the certification criteria are properly fulfilled.
Biorius also offers a certification service for cosmetics:
- Our certifications have been developed by scientists, toxicologists, various experts and laboratories and ensure compliance with cosmetic legislation all around the world
- All our certifications are valid and recognized internationally
- The Certifications can be added to the packaging, labels and/or website and offer a great added value.
All Cosmetics Certifications
Since the late 2000s, following a series of reports on the alleged dangers of cosmetics, consumers have shown renewed interest in products of natural origin. Biorius developed Natural Certifications therefore.
In 2016 alone, the global market for natural cosmetics accounted for more than 11 billion euros; roughly 5.5% of the cosmetics market, with this figure expected to double by 2024.
In an industry that is constantly growing and evolving, being able to rapidly adapt to market changes and consumer demands is crucial. In recent years there has been a sharp increase in beauty brands now choosing to have their products certified as natural.
In a world where people want to get back to nature, more and more consumers are in search of natural and authentic products, resulting in an increasing number of requests for ingredients from natural sources.
Nowadays, products certified as natural are at an advantage as they give consumers the option of being able to make well-informed choices about the products they choose to buy and use.
Natural and Organic certifications
Vegan certification highlights the importance your cosmetic brand places on animal well-being and allows you to share a wider message with your consumers regarding your brand’s ethics and values.
Among other elements, a vegan-certified cosmetic product is defined as containing no animal ingredients or by-products, using no animal ingredients or by-products in the manufacturing process and no testing on animals by any company or independent contractor.
As a reminder, the European Cosmetics Regulation EC No 1223/2009 banned animal testing on cosmetic products in 2004 and on cosmetic ingredients in 2009 and 2013. Claiming that a product is “cruelty-free” is therefore illegal in the EU. As of today, there are not many ways of providing such information to the consumer without raising compliance issues. However, the claim “vegan” is an option since its definition encompasses non-animal testing, among other requirements.
In recent years there has been a sharp rise in consumers caring more and more about their environmental impact and climate change. Coral reefs play a big part in providing an important ecosystem for underwater life. They act as a natural protection of coastal areas by reducing the power of waves hitting the coast and actively preventing the loss of aquatic life and shoreline erosion.
A product assessed as safe for humans does not guarantee that it is safe for the environment or harmless for the aquatic ecosystem.
Unfortunately, some ingredients and chemicals found in cosmetic products can negatively affect sea life and increase water pollution, which in turn can cause serious damage to coral reefs leading to their destruction. Studies have shown that a large number of sunscreens contain ingredients that can damage marine ecosystems.
Showing a reef-friendly claim on your sunscreen products is a good way for you, as a cosmetics brand, to let consumers know that your products are harmless to marine flora and fauna.