Impact of a Cosmetic Certification on the Purchasing Decision
Seeking the perfect cosmetics and ingredients has become an important part of everyone’s routine. Is it really the perfect product for my skin type? And if it is, does the brand also respect and represent the battles I am fighting for, for example, buying products that do not harm the environment and for which no animal ingredients have been used? Everyone has their own beliefs, milestones, and predilections when it comes to buying cosmetics, and more.
Therefore, cosmetic certifications have recently taken on a very important, almost fundamental, role in consumers’ purchasing decisions. Customers increasingly want to buy in a conscious and informed way: sometimes it’s also a matter of wanting to identify with the values of the brand they are buying.
Brands, in turn, want to show their commitment to their cause and principles through precise marketing information and certifications to be displayed on their labels and highlighted in their claims.
The Importance of a Third Party
However, a customer and a brand can be confused when it comes to certifications. How many are there? How many third parties issue them? The answer is many, perhaps too many… That’s why it’s good to choose an honest, competent, reliable, and internationally recognized partner like Biorius.
Biorius is the leading expert in Cosmetic Regulation, with over 12 years of experience; we also offer services dedicated to Medical Devices and REACh Regulations. By choosing Biorius, you are not only choosing an independent and honest third party to certify your claims, but also a world-renowned specialist in the field. Your products will therefore not ‘only’ be certified, but also fully compliant with the regulations in force in the country where you choose to sell your products.
Certification and Marketing Claims
To give you a simple example, the claim ‘cruelty-free’ is illegal in Europe. Why? Because Regulation (EC) No 1223/2009 of the European Parliament and of the Council of 30 November 2009 on cosmetic products banned testing cosmetics products on animals back in 2004, and in 2008 the ban was extended to include cosmetics ingredients as well (Article 18). Furthermore, Commission Regulation (EU) No 655/2013 of 10 July 2013, establishing common criteria for the substantiation of claims in relation to cosmetics products, prohibits any marketing communication that “would convey the idea that a product has a specific benefit when that benefit is mere compliance with minimum legal requirements” (Common Criteria No. 3). This is why the Vegan certification proposed by Biorius is an excellent alternative for cosmetics brands: it informs the customers that the product they are buying has not been tested on animals, does not contain any ingredients of animal origins, is GMO-free and is in line with kitchen and hygiene standards, without creating any compliance problems or running any risks.
Biorius Certification for Cosmetic Products
Our Natural, Organic, Vegan, Clean Beauty, Reef-friendly, Gluten-free, Soya-free, and GMO-free certifications are valid worldwide, competitively priced, and easy to obtain with the support of our highly qualified experts and CRM (Customer Relationship Manager). In addition, our team can advise you on the most appropriate certifications for your products and highlight your brand ethics. Your products are certified based on specific data clearly defined and requested at the beginning of the process, e.g., product formula, raw materials, manufacturing methods, etc.
Finally, if your product meets the standards of our certifications, you will receive a certificate from Biorius stating that your product is approved, and you will be able to display our certification logo on your labels. You can also create a page on your website dedicated to the certification(s) outlining the certification standards and other related information.
Many top brands are satisfied with our work and comply with our certifications.
If you would like to receive more information don’t hesitate to contact us, we will be more than happy to arrange an introduction meeting to our services.
Valeria Secco
Business Development Representative
