May 2023: Navigating cosmetics European and International Markets
To create a cosmetic label suitable for multiple countries can be a challenging task due to varying regulations and languages. BIORIUS, an expert in cosmetic regulations, has assisted numerous brands in selling their products worldwide. Compliance with packaging requirements, especially in the European Union (EU), United Kingdom (UK), and other international markets, is crucial. BIORIUS aims to support cosmetic brands in developing labels that meet the diverse regulatory landscape, optimize packaging versions, and reduce label manufacturing costs. However, it is important to note that achieving a universal label design is a complex process, and that creating such a label requires significant experience in cosmetics regulations, as well as creativity. Our experts are at your disposal to come up with a cosmetic label suitable for multiple countries and are often finding a way to make your project come to life while keeping in mind your brand’s identity. Let’s navigate through cosmetics European and International markets regulations together !
1) Cosmetic label in the European market
- Translation of Cosmetic Labels
First of all, the EU and UK have implemented the strictest cosmetics regulations globally, and accommodating the multitude of languages spoken across Europe complicates the label creation process. When aiming to create a cosmetic label suitable for multiple European countries, it is crucial to consider mandatory translation requirements in EU member states. As discussed in a previous article, certain parts of the label must always be translated into the local language. Labels intended for the French and Italian markets should be fully translated.
- Environmental Labeling of Cosmetic Products
In a second time, Environmental Product Registration (EPR) and environmental labeling are mandatory in most European countries. However, each member state has its own variations. If there is sufficient space, it is possible to include different environmental logos on the same label.
As a result, it is important to note that there is no specific rule for creating a single cosmetic label suitable for all European countries due to numerous factors to consider, such as label size, presence of secondary packaging, instructions of use, warnings, and mandatory translations. Leaflets can be used to address space constraints, but the information included depends on the primary and secondary packaging limitations. Thus, our experts consider all of these elements to create your dream cosmetic label. Additionally, QR codes can be employed to provide additional information based on the context, and a potential revision of the Cosmetic Regulation by the Commission might explore the use of digital labels. To be continued…
2) Cosmetic label for international markets
While language is also a crucial factor in international markets, various regulations come into play worldwide. To create a cosmetic label suitable for multiple countries simultaneously is not an easy task, as it depends on packaging dimensions, the amount of mandatory information (such as warnings), and the number of claims, similar to the considerations for European labels. Each country has its own distinct rules, and ensuring compliance for each targeted region is essential. Our experts can often find synergies between the EU, the US and Canada for instance, and design a single label for these three regions. As explained, as every case is unique, we do our best to achieve a cosmetic label suitable for other multiple countries to fit your brand’s targets.
Eventually, creating a cosmetic label suitable for multiple countries can be more challenging for OTC drugs (USA, Canada, etc.) such as sunscreens, due to drug facts requirements. As our experts can draft them, we can also come up with a common label for this type of product.
In conclusion, achieving a cosmetic label suitable for multiple countries is a complex undertaking. While grouping countries to minimize the number of labels is always attempted by our experts, the outcome depends on various factors. Non-compliant labels can have detrimental effects on your integrity and sales in case of official controls or complaints, so our experts are gathering their knowledge to make your international cosmetic label while ensuring its compliance with every targeted country’s regulation. As you may guess, this mission cannot be left to anyone, and BIORIUS has been helping hundreds of brands navigating through cosmetics European and International markets throughout the years.
BIORIUS CAN HELP
BIORIUS can review your cosmetic labels for compliance in over 60 countries. We offer guidance on maximizing label efficiency by closely analyzing them and suggesting changes for brands targeting multiple regions. Our goal is to offer the most attractive label while keeping intact your brand’s identity, marketing communication and interests. Additionally, through our consulting service, we can provide advice on new regulations or legislative changes that have consequences on your labels.
