How to sell cosmetics in Japan and comply with local regulations

The keys to success in the Japanese cosmetic market           Japan is the third largest cosmetics market in the world, making it a key target for cosmetic brands. Have you ever wondered how you could successfully implement in this country? This article aims at giving you the marketing keys to a well-planned development project and […]

The CPNP notification

As you probably already know (or as you surely already noticed), the safety, quality, efficacy and labeling requirements are regulated differently in various regions of the world and in some countries, a notification to the National Competent Authorities is required. As an example, a notification (or registration) is mandatory in the following countries: Europe UK […]

Cosmetic Business Trends 2022 (Part 2 )

The Cosmetics Industry in 2022 As you surely already noticed, the cosmetic industry is continuously changing or evolving… and it’s changing a lot and regularly! The cosmetic industry is a bit like a butterfly before coming out of the chrysalis… it’s always transforming and evolving! Eco-Friendly Cosmetics More and more consumers now want to have […]

Packaging Adaptation in International Marketing

The success of your International Implementation Local legislation is the first parameter to consider when commercializing a cosmetic on a new market. If adapting products compliance should be a priority to ensure a legal implementation, consumers will not only look forward to your beautiful INCI list or your expertly translated instructions of use. Indeed, catching […]

BEAUTY TRENDS 2022

Without a doubt, 2021 was a very difficult year. Who would have thought that the global Covid-19 pandemic would still be impacting people’s lives the way it has this year, even after the vaccine? Shops, schools, offices, theatres, and boarders reopened sporadically throughout the course of the year only to have to close their doors […]

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